A national manufacturer of ice cream, Edy's Grand Ice Cream, commissioned an ice cream flavorology study to determine how ice cream preferences relate to personality. The study, conducted by Dr. Alan R. Hirsch (M.D.) Neurological Director of the Smell & Taste Treatment and Research Foundation in Chicago, revealed that distinct personalities correspond with ice cream flavors.

• If you like vanilla, you are colorful,impulsive, a risk taker who sets high goals and has high expectations of yourself. You also enjoy close family relationships.
  
  
• If you like chocolate, you are lively, creative, dramatic, charming, enthusiastic and the life of the party. Chocolate fans enjoy being at the center of attention and can become bored with the usual routine.
  
  
• If you like butter pecan, you are orderly, perfectionistic, careful, detail-oriented, conscientious,ethical and fiscally conservative. You are also competitive, aggressive in sports and the take-charge type of personality.
  
  
• If you like banana, you are easy going, well adjusted, generous, honest and empathetic.
  
  
• If you like strawberry, you are shy, yet emotionally robust, skeptical, detail-oriented,opinionated,introverted and self critical.
  
  
• If you like chocolate chip, you are generous,competitive and accomplished. You are charming in social situations, ambitious and competent.
  
  

According to the official taster for Edy's Grand Ice Cream, the flavorology research is fun "food for thought" to discuss around the dinner table. Before serving dessert, ask your family and friends to name their favorite ice cream flavor, then give them the scoop on their personality, the taster suggests.

The flavorology research also compiled a compatibility chart for ice cream lovers.

If your favorite flavor is:

Vanilla	you are most likely to be compatible with someone whose favorite flavor is vanilla.
Chocolate	compatible with butter pecan or chocolate chip.
Butter pecan	compatible with butter pecan, chocolate and chocolate chip.
Banana	compatible with all flavors.
Strawberry	compatible with chocolate chip.
Chocolate chip	compatible with butter pecan or chocolate.